Our History

Our History

Fitness Direct Australia was built and formed on almost 75 years consolidated experience of 4 current Fitness Industry Professionals and experts. The combination of this wealth of knowledge and experience has seen Fitness Direct grow and expand into a reputable Industry Direct Marketing Service provider.

Over the years thus far:

  • Fitness Direct commenced operations in 2011, servicing well known Fitness Club Brands
  • National expansion commenced in 2012 with State Operators across 5 Major States across the country
  • FDA National Call Centre launch takes place in 2013 servicing and reconditioning Fitness Club databases through our exercise re-ignition campaigns
  • In 2014 FDA underwent a business re-structuring and re-modelling to streamline operations and add to the service provisions to enhance and expand on services delivered to the Fitness Industry as a whole, this included the development and further development of three (3) Fitness Direct owned brands
  • Fitness Direct partnered up with other Fitness Businesses in 2015 to distribute and promote other Fitness Based Services and Brands
  • Mid 2016 will see, FDA launch its Products division and partnered Triple S Service for Fitness Businesses (Single Source Supply) along with its Business Operational Licenses

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